Merit and MAC Awards Received at National Conference
Wednesday, May 25th, 2011Boys & Girls Clubs of America held its annual conference last week in New Orleans, LA. The conference was officially launched by BGCA Chairman Emil Brolick (COO of Yum! Brands, Inc.) as he greeted attendees. Sharing her vision for the Boys & Girls Club Movement, BGCA President and CEO Roxanne Spillett discussed the work of the National Commission on Impact and its recommendations to achieve deeper, Movement-wide impact for the youth we serve.
“The National Commission counseled us that at the heart of this vision is our Club Experience, and that the greatest impact lies not in curriculums and structured programs alone, but in the fabric of the everyday Club Experience,” said Spillett during the opening session.
Representatives from Boys & Girls Clubs of the Midlands were there to hear the message, and also to attend powerful workshops and and educational sessions. Along with great insights and rekindled passions, they brought back with them two national awards presented to BGCM at the conference.
The first was the Merit Award for Program Excellence for Overall Program for Clubs with budgets less than $500,000, presented to the Carter Lake Unit. This means the Carter Lake Unit is one of the top two Clubs within the entire BGC Movement. Over 4,000 units from across the country competed for this honor.
The second award received was a Bronze Marketing & Communications (MAC) Award for Comprehensive Marketing Strategy. BGCM received this award for excellence in overall marketing, communications and development strategy, including its use of direct mail and email communications; special event fundraising and promotion; and social media strategy. This is BGCM’s fifth MAC Award and the first in the Comprehensive Marketing Strategy classification.











Jay, a nine-year Carter Lake Club member and senior at Thomas Jefferson HS, recently received 1st place regional Club honors for his work in Design Tech, a component of the Club’s 






